La Ley

Electronic Marketing is regulated by Law 527/99. Consent is required to use cookies and other tracking mechanisms to collect any data that could be used to identify an individual; consent may generally be obtained via the user’s acceptance to the privacy policy if the use of cookies (and the way to disable them) is fully disclosed in the website’s Privacy Policy.

What are COOKIES?

A HTTP cookie (also called web cookie, Internet cookie, browser cookie or simply cookie) is a small piece of data sent from a website and stored in a user’s web browser while the user is browsing that website. Every time the user loads the website, the browser sends the cookie back to the server to notify the website of the user’s previous activity.

Cookies were designed to be a reliable mechanism for websites to remember information (such as items in a shopping cart) or to record the user’s browsing activity (including clicking particular buttons, logging in, browsing language or recording which pages were visited by the user as far back as months or years ago).

Although cookies cannot carry viruses, and cannot install malware on the host computer, tracking cookies and especially third-party tracking cookies are commonly used as ways to compile long-term records of individuals’ browsing histories – a potential privacy concern. Cookies can also store passwords and content of forms a user has previously entered, such as a credit card number or an address.


The law requires websites to get consent from visitors to store or retrieve any information on a computer, smartphone or tablet.

It is designed to protect online privacy, by making consumers aware of how information about them is collected and used online, and give them a choice to allow it or not.

Who does it apply to?

Almost every commercial website.

All third party cookies (those which send information to external servers) require an express consent from the user.

First party cookies, destined to allow user’s browsing within the own website, (such as shopping cart, language, session cookies, etc) may be installed without the user’s consent.



Every company / commercial entity that has a website must comply.


Training in the aspects of the Cookie law
Advice on the wording of the company’s Policy on Cookies and Personal Data Privacy
Our training course provides companies with the requirements of the Cookie law – the company’s Cookie Policy; the required information to include; how it relates to the Data Protection Law, and where to display the company’s Cookie policy/statement.